The briefs nobody asked me to write

01 01 · Concept

Vastra: Out With The Old

An AI wardrobe companion for people who want to dress like themselves, without the 7am spiral.

B2CBrand StrategyGTMProduct MarketingAI Product 7 minOpen 02 02 · Concept

Cut The Noise

The campaign that wins back Hungry Jack’s by making the most interesting move: leaving the feed.

B2CCampaignCreative Strategy 4 minOpen 03 03 · In build

Voice’D

I am building a tool that tells you how your brand actually sounds versus how you think it does.

B2BAI ToolBrand Tech 4 minOpen 04 04 · Shipped

Venus Roadlines: Revamping My Father’s Dream

Writing a 106-page bilingual manual so a logistics company could keep a Tata Steel contract.

B2BBrand IdentityOperations 5 minOpen 05 05 · Concept

AbsolutILY

For the wins that had no witnesses.

B2CCampaignCreative 5 minOpen

Nothing under that filter.

Duolingo and L’Oréal are being written. They stay unlinked until they are.