I make ideas mean something.
I build brands people want to belong to, and the case for why they pay off.
Product marketing, brand strategy & growth. Melbourne.
From campaigns and communications to developing AI-enabled product concepts, I like getting close to the problem, finding the interesting angle and making something worthy out of it.
Worked with
Employer
Employer
Employer
Internship
Event
Employer
College project
College projectWhat I do
What it moved
Launch and funnel
+310%click-through, new product and pricing launchesTickertapeLifecycle and retention
20kmonthly active users grown through ad campaignsTickertapeCommercial and operations
+56%sales uplift, with profit up 32% in Q2Bliss and BirchCommunity and events
1.2Mviews, sold out in two daysTEDxVIPSInternal comms and alignment
+46%engagement, month on monthiSelect and Compare the MarketCommunity and events
130+volunteers ledTEDxVIPSLaunch and funnel
+140%customer experience scoreTickertapeLifecycle and retention
−16%churn, month on month, through lifecycle marketingTickertapeCommercial and operations
−78%vendor costs, renegotiated across 20+ eventsiSelect and Compare the MarketLifecycle and retention
+170%engagement, year on yearTickertapeCommercial and operations
~30%event costs, through vendor and budget managementTEDxUniMelbCommunity and events
+65%sign-ups, engagement up 40%TEDxUniMelbLaunch and funnel
160kcustomers reached across 20 locationsTickertapeInternal comms and alignment
700+employees aligned across APACiSelect and Compare the Market
02 / Selected workI am Shrey Mehra, a specialist in generalisation who has always had one fear: being linear. I am someone who learnt Adobe After Effects in six hours for a high-stakes university presentation, and who ran GA4 analytics as an intern and presented key findings without being asked to. That is who I am, and that is why this exists.
With a Master of Management (Marketing) from UniMelb, I came out with First Class Honours, holding a Faculty of Business & Economics Scholarship and a 50% sponsored ride (phew, fewer education loans). This was on top of working with Compare the Market and iSelect, and serving liquor through BWS. A boy's got to fund his dreams and the city rent.
I like to connect with people. My high-school crush called me an 'empath' once and I took it seriously as a job title. I am a creative marketer who builds, a communicator who listens, and most importantly a human who knows how to blend words with numbers.
I am Shrey Mehra, a specialist in generalisation who has always had one fear: being linear.Also the same person who saved their company more than 200K AUD by finding a legal loophole, because an idea arrived while taking a shower.That is who I am, and that is why this exists.
What I build to Shrey’s Bizarre Adventures
04 / Pick my brainElsewhere
Made by
, duh
